Una domanda semplice, ma prima di rispondere e’ bene fare alcune premesse.
Prima di tutto andiamo a vedere il significato delle parole stesse.
Entrambe hanno in comune il termine Marketing, che si riferisce all’uso di media utilizzati per  mettere in comunicazione i navigatori con le informazioni, i prodotti o i servizi che stanno cercando.

Quindi la differenze tra article marketing ed internet marketing sta proprio nei canali utilizzati.

Nell’ Internet Marketing i canali utilizzati sono i motori di ricerca stessi. Attraverso i motori di ricerca ( Google, Yahoo etc ) , che detengono il 90% del traffico generato in internet e conseguentemente, del denaro guadagnato online,
la maggior parte dei navigatori effettua direttamente le ricerche per trovare ciò che loro interessa.

Nell’Article Marketing vengono utilizzate le directory che pubblicano articoli.  Pubblicando articoli in questi siti
si ha la possibilità che i contenuti dei propri articoli vengano indicizzati nei motori di ricerca più velocemente di altri siti, soprattutto se le directories in questione godono di una ottima reputazione nei confronti dei motori di ricerca. Uno dei metri per riconoscere la popolarità di un sito è il Page Rank di Google: più alto è il pagerank, più alta è la reputazione del sito in questione.

Si puo’ dire che l’uso dell’ Article Marketing, nella maggior parte dei casi, non è una vera forma di marketing.
Gli articoli vengono utilizzati per il SEO o search engine optimization e quindi utilizzati pre creare corrispondenze per gli spider dei motori di ricerca per trovare il sito.  Cio’ e’ possibile in quanto nella parte dedicata all’autore normalmente vengono inseriti i links con parole chiave  (keywords) che, una volta cliccati,  portano al sito.

Si puo’ quindi, anche semplicemente dire che l’ article marketing e’ una tecnica SEO utilizzata da molti webmaster per incrementare  il traffico verso i propri siti.

Di fatto i motori di ricerca sono, sono stati e saranno sempre il numero uno dei canali a disposizione per l’ internet marketing.

For starters, you need to make sure that all of the information is filled out properly. Too many people forget to completely fill out the resource box. You will need your name and website in this location. Throw in a couple of sentences to pitch yourself and product as well as some form of call to action. All of this can be added to your resource box and it should be done right so that you are able to attract people to your website.

Another thing that you may also want to include in the resource box to help improve your article marketing is your article subscription link.  People who are interested in one article you wrote may also want to check out others you have written. Do not forget to add some contact details because they may want to contact you with some questions. In sales, being available to potential customers is crucial.

Maybe you would like to give out some form of free report and through the resource box you can do just that. Add a link to your site where they’ll find the way to get the free report so they can access it right through your website. Most of all though, do not forget the importance of making use of anchor text to help improve your rankings for a particular keyword.

Just as there are things to add to your resource box, there are things not to add. Never add a bunch of website links to the box. Ths will affect your credibility as a writer and eventually affexct your ability to make money through article marketing.  Furthermore, no one really cares about your accomplishments so do not add them. Do not advertise or pitch a product which is not relevant to the article.  Most of all though, your resource box should be as small as possible; it should be stright to the point. It should never be more then 10% the size of your smallest article.

In the end, making use of article website to help improve your online sales is the best way to go.

Author: Luigi_F

Article Source: Article Marketing

Fix a particular target in your mind so that plans for article marketing can be made accordingly. Figure out what type of actions you want the readers to do. This would provide clear guidelines as to which areas of article marketing needs more attention and development.

Try to frame the article title that shows main advantage reader is going to get by reading it. This would be very strong factor in grabbing attention of the reader and get them hooked to your article. According to experts title is vital part of any article. Target readers scroll very fast on articles and title that is attractive and catchy are successful in grabbing the attention. Else they would go to other websites for answers or information they are looking for.

Write articles that have targeted keywords in it. These keywords should be search engine friendly. As search engines put the articles that have clear keywords and written in proper manner at the top of the search web page. You can make the work of search engines easy by including keywords in the article that can be used by the readers. Internet is full of such sites that provide free tools that giving the data required for writing keyword specific articles.

Social networks are good platform to promote the articles. Many article marketers regularly post their work on blog of any reputed social networks. They give excellent exposure to higher number of visitors and people of different interests, age, sex and businesses visit such networks. Usually here the services are free and get good response. Number of people reading the article can range from few hundreds to thousands.

Write the article with clear aim in mind which becomes strong tool in holding on reader’s interest and prove to be beneficial for them. If the content is of good quality than search engines would naturally pick it and place it at higher positions. Chances of users clicking on the resource box links increases with it.

About the Author

SPINX – Leading Web Design Company Los Angeles Company offers services like Organic SEO Services Los Angeles, Website design West Hollywood, Website Design Santa Monica & also across the world.

An article has to be focused on the keywords and keyword phrases. As each website visitor goes to a site, there are those that are not simply browsing but really looking out for something. When this occurs, a searcher customarily goes to a search engine and types in the keywords they are searching for ( e.g. Ford Mustang, Mesothelioma Attorney,Debt Consolidation, Make money etc. etc.). The main thing is that you’ve written an article which has the keywords that are related to your website and peoples are searching for.  For instance, if you maintain a Mobile Telephones site, you must have articles about Mobile Telephones and mobile phone accessories.There are several tools in the web that provides service in helping a web-master out in deciding what keywords and keyword phrases are often sought out. You may use this tool to figure out what keywords to use and write about.

You will know already that your articles will help you generate further links back to your internet site. But did you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be certain not to overdo them. Some are even using anchor texts which is also an efficient technique. But it’s important to understand that majority of the directories allows you to add one or two anchor text in the resource box. So don’t forget to incorporate a link to your website. A little resource box with a short outline of your site and you should generally be placed shortly after your articles that you have submitted. If folks like your articles, they will most probably click the link directing them to your website.

Remember also that is not just about the links back to your site. Part of doing well in your article marketing is getting it picked up by publishers with a massive number of audiences and gaining the capability of leveraging other brands due to the quality of your work. Better search engine results also are great benefits.

There are more factors that may turn your article marketing efforts into a possibility that may boost your revenues. Write the articles that publishers need in their publications if you would like your article marketing to work the most efficient way for you.

Article Source: Article Marketing

Here are 10 ways to bring in the traffic to your website to achieve success.

- Submit Site to Search Engines. Doing this permits your site to be ranked. Google and Yahoo! Are 2 of the most well-liked search engines you need to crawl your site pages. It does not guarantee top ranking, though. You could have to do a touch more work for that.

- Fresh Content. Nobody wants to go to a blog day after day and see the same posts. Update your blog content at least two times a week. This may be simpler if you write many posts ahead of time and upload them at the suitable times.

-  Article Marketing. The niche you have selected for your site is one that interests you. If it is interesting, you may spend a little more time doing it.

- Write Original Articles. Create content not only for your site but also to be submitted to article directories.  When you submit your articles to the top article directories you’ll get many backlinks to your site. This will help to rank high in the search engine results and will send more targeted traffic to your site.

- Social Networking. These sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or twelve others and make connections. You can join groups of likeminded folks who are also bloggers or entrepreneurs.

- Join Forums as a blogger. Now you are selling yourself to find traffic and then profit. Become an affiliate of business forums, work from home forums and others to meet new folks and share ideas. You are able to add a link to your site in the signature line so others can find you.

- Use RSS Feeds. RSS stands for Actually Easy Syndication. Readers can subscribe to your feed and get e-mail updates when new content is posted. It is an easy way for them to stay abreast of your site without spending all day on the internet.

- Visit other blogs/sites. Show your appreciation to people who visit you by also posting comments on their blogs. It’s a kindness that shows others you aren’t just out to publicize your blog alone. Add links to your blog in your comments.

-  Social Bookmarking. Submitting posts to social bookmarking websites permits others who are members of those sites to trace you back to your blog.

-  SEO Promoting. Whatever you write, use applicable keywords. Keyword saturation between 3 and 5 % is good for getting higher page rankings in search engines. Base your keywords on a research you do find the hottest words employed in search engines for your niche. Make sure you’re actually tagging your keywords.

Using all of these ideas will start the traffic moving in your direction. It will take time but you may build the readership you would like and it’ll help to make money.

Article Source: Article Marketing

In this case, there is no need to wait for getting paid. You’ll get paid soon after you transfer websites that you have made. Yeah, you’ll have to make websites. Don’t go away, who told you that creating websites needs skills? I tell again, anyone can make money flipping websites. It is that easy.

Even if you don’t have any designing skills, you can still make money flipping websites. That’s because, design don’t have much importance in website flipping. Traffic is king here. You must drive traffic to your site if you want to sell it for a good amount.

What if you don’t know how to bring in traffic? Don’t worry, traffic is also not a big problem in this case, even if your site doesn’t have decent traffic,  still you’ll be able to sell it for profits!

So, what is needed in a site for flipping it for profits? Don’t get impatient! I’m getting into it. Actually here, content is the king (if your site don’t have enough traffic). That means, anyone who knows how to write good articles can make money flipping websites. And if you don’t know that also, then you can hire an article writer. Even then, you’ll be able to sell the site for profits!!!
So How to start?
First, make a plan: decide whether you’ll be flipping sites with good traffic and stunning designs, or sites with just traffic and content or sites with just content in it. Whatever be your decision, stick to it.  Don’t change every now and then. So, take some time and then decide. Once you have decided that, it’s time to implement them.

Then start by registering a good domain name. Be careful while registering domain names. The better the domain name, the higher will be the price you’ll be getting for the website. After you register domain names, you can start building the site, designing the site and driving traffic to it using article marketing. This is the best and absolutely free system to drive targeted traffic to your site.

As soon as you have your site ready with quality content and decent traffic, then you can start selling it. You can try to sell the site through some webmaster forums or an auction website.

To get the maximum benefits, an article must meet some requisites.
A well crafted article will catch the eyes and interest of your customers and keep them coming back for more. Below you can find some tips which will help you in writing your article to make it successful.

- Quality Article Content
Your Article must be accepted as good reading and informative materials. Articles must be in a position to entertain folks as well as provide good data and help for their wishes. If you’d like people to trust you, make your work good and well thought out.  The more informative your articles are, the more the readers will like them. Write your article for peoples and for search engine. It’s not easy but you can do that.

- Keywords and Keyword Phrases.
An article must be centered on the keywords and keyword phrases. A searcher sometimes goes to a search engine and types in the keywords they are looking for ( e.g. Auto insurance quotes, Health, Credit card Application, Causes of divorce, etc etc ). It could be anything they need. The most important thing is that you have an article that has the keywords related to your website that they are searching for.

- Keyword Density
Keyword density is the number of times a keyword is used on an article. An article must have good keyword density for a search engine to feel its presence. Articles should at least have 3% to 5% of keyword density in their content for search engines to rank a site high in their search results. An article must have a keyword density that isn’t too high or too low. With high density, the essence of the article is lost and may turn off a reader as well as the search engines. On the contrary a low number of keywords may be ignored by the search engines.

If you are going to submit articles to article directory, remember that Webmasters will not immedialtely publish your article; they’ll firstly check articles. If you have written a quality article that provides good info, your article would certainly be accepted by the directories. Remember also to add a link to your web site.
A good eyes catching resource box with a fast outline of your site  is important becouse it’ll ensure that peoples will be enticed to click on the link to your site that they’ll find on the About Author box. Automatically this ensures more targeted traffic to your website!

- Articles must be ready to entertain peoples as well as provide good info and help for their needs. Articles should be written well with correct spelling and good grammar.

- Don’t write the article like a press release. If you write a press release submit it to the appropriate site publishing press release.

- Do not describe your site as the BEST, the UNIQUE, the BGGEST, etc, etc. This will not interest the reader and they’ll pass over your article.

- Provide a great attention-grabbing title.  If your title can trap an individual’s curiosity you are halfway in getting someone to read your article. Use statements and questions that use keywords that people are attempting to find. Provide titles that describe your articles content but should also be short and concise.
Use titles like, 6 Tips on making money online! The real way! You could also use titles which will command people,  as an example, Make Money Online In 6 Easy Steps.

- Use short paragraphs. When the paragraph is long, the reader will just quickly disregard the paragraph and move on to way less complicated reading articles that are nice to have a glance at as well as read.

- Use numbers or bullets. Numbers and bullets can swiftly make the point simple to remember. As each point, tip, guide or methodology is started with a bullet or point, readers will know this is where the tips start.

- Use Sub-headings to divide your paragraphs in the page. Doing this may break each point into sections but still would be absorbed into one complete article. It might also be easy for the reader to move on from one point to another. You can never lose your readers attention as well as the point and direction to where the article is pointing.

-  Keep reader interested from the start to the end. use real life examples that might be adopted by the reader. Driving your examples with graphic metaphors and similes would make it easy for them to picture what you are talking about.

- Try and get great info and as many facts as you can.  A good written article will turbo-charge your reputation as knowledgeable in your selected subject.

If you are going to submit articles to Article Directory, don’t  forget to include a link to your site in the About Author box. Be sure to write a great attention-grabbing description. If people like your articles, they will most likely click on the link directing them to your site.