Una domanda semplice, ma prima di rispondere e’ bene fare alcune premesse.
Prima di tutto andiamo a vedere il significato delle parole stesse.
Entrambe hanno in comune il termine Marketing, che si riferisce all’uso di media utilizzati per  mettere in comunicazione i navigatori con le informazioni, i prodotti o i servizi che stanno cercando.

Quindi la differenze tra article marketing ed internet marketing sta proprio nei canali utilizzati.

Nell’ Internet Marketing i canali utilizzati sono i motori di ricerca stessi. Attraverso i motori di ricerca ( Google, Yahoo etc ) , che detengono il 90% del traffico generato in internet e conseguentemente, del denaro guadagnato online,
la maggior parte dei navigatori effettua direttamente le ricerche per trovare ciò che loro interessa.

Nell’Article Marketing vengono utilizzate le directory che pubblicano articoli.  Pubblicando articoli in questi siti
si ha la possibilità che i contenuti dei propri articoli vengano indicizzati nei motori di ricerca più velocemente di altri siti, soprattutto se le directories in questione godono di una ottima reputazione nei confronti dei motori di ricerca. Uno dei metri per riconoscere la popolarità di un sito è il Page Rank di Google: più alto è il pagerank, più alta è la reputazione del sito in questione.

Si puo’ dire che l’uso dell’ Article Marketing, nella maggior parte dei casi, non è una vera forma di marketing.
Gli articoli vengono utilizzati per il SEO o search engine optimization e quindi utilizzati pre creare corrispondenze per gli spider dei motori di ricerca per trovare il sito.  Cio’ e’ possibile in quanto nella parte dedicata all’autore normalmente vengono inseriti i links con parole chiave  (keywords) che, una volta cliccati,  portano al sito.

Si puo’ quindi, anche semplicemente dire che l’ article marketing e’ una tecnica SEO utilizzata da molti webmaster per incrementare  il traffico verso i propri siti.

Di fatto i motori di ricerca sono, sono stati e saranno sempre il numero uno dei canali a disposizione per l’ internet marketing.

For starters, we have to realize what exactly page rank is because for some reason almost everyone has forgotten its true meaning. It is nothing more then the name implies; page rank. It is the individual rank of any particular page separate from the remainder of the site itself. If you look at a PR 6 article directory that has hundreds of thousands of articles in it, then that PR 6 will not spread very far. Unless your article just happens to be on the front page when the search engine spiders re-index the page, then you would never see any of that love.

At the same time though, a PR 0 directory should always be a big NO-NO. This is because the directory is not indexed for any number of possible reasons, most of which are bad for you.  In most cases, irregardless of whether the main page of the directory is a PR 1 or a PR 10, the internal pages; especially new ones when an article has just been added, are never worth more then a PR 1.

What we really need to be looking at is the number of links on the average page. If a PR 1 directory averages no more then 20 links, then it is obviously a better choice then a PR 6 directory which has an average of 40 links. This is because the initial value of the article is only a PR 1 which has to be evenly divided between all of the links plus 1. The plus 1 is the rank that stays with the article itself.

In the end though, it is quality and not quantity that will improve your ranking. A web page can rank higher with 2 quality links then a similar page would ever be able to do with hundreds of thousands of links. In other words, 2 articles will bump your “money page” from its initial PR 1 to a PR 2, but to bump it up to a PR 3; you would need more then 2,000 articles on any given directory that has an average of 30 links on any given page.

For starters, you need to make sure that all of the information is filled out properly. Too many people forget to completely fill out the resource box. You will need your name and website in this location. Throw in a couple of sentences to pitch yourself and product as well as some form of call to action. All of this can be added to your resource box and it should be done right so that you are able to attract people to your website.

Another thing that you may also want to include in the resource box to help improve your article marketing is your article subscription link.  People who are interested in one article you wrote may also want to check out others you have written. Do not forget to add some contact details because they may want to contact you with some questions. In sales, being available to potential customers is crucial.

Maybe you would like to give out some form of free report and through the resource box you can do just that. Add a link to your site where they’ll find the way to get the free report so they can access it right through your website. Most of all though, do not forget the importance of making use of anchor text to help improve your rankings for a particular keyword.

Just as there are things to add to your resource box, there are things not to add. Never add a bunch of website links to the box. Ths will affect your credibility as a writer and eventually affexct your ability to make money through article marketing.  Furthermore, no one really cares about your accomplishments so do not add them. Do not advertise or pitch a product which is not relevant to the article.  Most of all though, your resource box should be as small as possible; it should be stright to the point. It should never be more then 10% the size of your smallest article.

In the end, making use of article website to help improve your online sales is the best way to go.

Author: Luigi_F

Article Source: Article Marketing

Fix a particular target in your mind so that plans for article marketing can be made accordingly. Figure out what type of actions you want the readers to do. This would provide clear guidelines as to which areas of article marketing needs more attention and development.

Try to frame the article title that shows main advantage reader is going to get by reading it. This would be very strong factor in grabbing attention of the reader and get them hooked to your article. According to experts title is vital part of any article. Target readers scroll very fast on articles and title that is attractive and catchy are successful in grabbing the attention. Else they would go to other websites for answers or information they are looking for.

Write articles that have targeted keywords in it. These keywords should be search engine friendly. As search engines put the articles that have clear keywords and written in proper manner at the top of the search web page. You can make the work of search engines easy by including keywords in the article that can be used by the readers. Internet is full of such sites that provide free tools that giving the data required for writing keyword specific articles.

Social networks are good platform to promote the articles. Many article marketers regularly post their work on blog of any reputed social networks. They give excellent exposure to higher number of visitors and people of different interests, age, sex and businesses visit such networks. Usually here the services are free and get good response. Number of people reading the article can range from few hundreds to thousands.

Write the article with clear aim in mind which becomes strong tool in holding on reader’s interest and prove to be beneficial for them. If the content is of good quality than search engines would naturally pick it and place it at higher positions. Chances of users clicking on the resource box links increases with it.

About the Author

SPINX – Leading Web Design Company Los Angeles Company offers services like Organic SEO Services Los Angeles, Website design West Hollywood, Website Design Santa Monica & also across the world.

- promotion,

- branding,

- lead generation,

which are all part of your optimization efforts.

If the article isn’t focused on the first and most vital purpose to inform your visitors, it will fail to gain the 3 promotion benefits because no-one will be interested in reading your articles.

You must work out first how to get folks to read  your article, then make them click the link to your site in the resource box.

You are able to do this by producing quality and original contents.  Write great info and as many facts as you can. A good and nicely written article will enhance your reputation as a professional in your subject.  As more people believe in you, they’ll be ready to trust you and your products / services.

Write unique and informative articles becouse publishers want them in their sites and your article marketing will work the most effective way for you.

Article Source: Internet Marketing

An article has to be focused on the keywords and keyword phrases. As each website visitor goes to a site, there are those that are not simply browsing but really looking out for something. When this occurs, a searcher customarily goes to a search engine and types in the keywords they are searching for ( e.g. Ford Mustang, Mesothelioma Attorney,Debt Consolidation, Make money etc. etc.). The main thing is that you’ve written an article which has the keywords that are related to your website and peoples are searching for.  For instance, if you maintain a Mobile Telephones site, you must have articles about Mobile Telephones and mobile phone accessories.There are several tools in the web that provides service in helping a web-master out in deciding what keywords and keyword phrases are often sought out. You may use this tool to figure out what keywords to use and write about.

You will know already that your articles will help you generate further links back to your internet site. But did you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be certain not to overdo them. Some are even using anchor texts which is also an efficient technique. But it’s important to understand that majority of the directories allows you to add one or two anchor text in the resource box. So don’t forget to incorporate a link to your website. A little resource box with a short outline of your site and you should generally be placed shortly after your articles that you have submitted. If folks like your articles, they will most probably click the link directing them to your website.

Remember also that is not just about the links back to your site. Part of doing well in your article marketing is getting it picked up by publishers with a massive number of audiences and gaining the capability of leveraging other brands due to the quality of your work. Better search engine results also are great benefits.

There are more factors that may turn your article marketing efforts into a possibility that may boost your revenues. Write the articles that publishers need in their publications if you would like your article marketing to work the most efficient way for you.

Article Source: Article Marketing

Here are 10 ways to bring in the traffic to your website to achieve success.

- Submit Site to Search Engines. Doing this permits your site to be ranked. Google and Yahoo! Are 2 of the most well-liked search engines you need to crawl your site pages. It does not guarantee top ranking, though. You could have to do a touch more work for that.

- Fresh Content. Nobody wants to go to a blog day after day and see the same posts. Update your blog content at least two times a week. This may be simpler if you write many posts ahead of time and upload them at the suitable times.

-  Article Marketing. The niche you have selected for your site is one that interests you. If it is interesting, you may spend a little more time doing it.

- Write Original Articles. Create content not only for your site but also to be submitted to article directories.  When you submit your articles to the top article directories you’ll get many backlinks to your site. This will help to rank high in the search engine results and will send more targeted traffic to your site.

- Social Networking. These sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or twelve others and make connections. You can join groups of likeminded folks who are also bloggers or entrepreneurs.

- Join Forums as a blogger. Now you are selling yourself to find traffic and then profit. Become an affiliate of business forums, work from home forums and others to meet new folks and share ideas. You are able to add a link to your site in the signature line so others can find you.

- Use RSS Feeds. RSS stands for Actually Easy Syndication. Readers can subscribe to your feed and get e-mail updates when new content is posted. It is an easy way for them to stay abreast of your site without spending all day on the internet.

- Visit other blogs/sites. Show your appreciation to people who visit you by also posting comments on their blogs. It’s a kindness that shows others you aren’t just out to publicize your blog alone. Add links to your blog in your comments.

-  Social Bookmarking. Submitting posts to social bookmarking websites permits others who are members of those sites to trace you back to your blog.

-  SEO Promoting. Whatever you write, use applicable keywords. Keyword saturation between 3 and 5 % is good for getting higher page rankings in search engines. Base your keywords on a research you do find the hottest words employed in search engines for your niche. Make sure you’re actually tagging your keywords.

Using all of these ideas will start the traffic moving in your direction. It will take time but you may build the readership you would like and it’ll help to make money.

Article Source: Article Marketing

To get the maximum benefits, an article must meet some requisites.
A well crafted article will catch the eyes and interest of your customers and keep them coming back for more. Below you can find some tips which will help you in writing your article to make it successful.

- Quality Article Content
Your Article must be accepted as good reading and informative materials. Articles must be in a position to entertain folks as well as provide good data and help for their wishes. If you’d like people to trust you, make your work good and well thought out.  The more informative your articles are, the more the readers will like them. Write your article for peoples and for search engine. It’s not easy but you can do that.

- Keywords and Keyword Phrases.
An article must be centered on the keywords and keyword phrases. A searcher sometimes goes to a search engine and types in the keywords they are looking for ( e.g. Auto insurance quotes, Health, Credit card Application, Causes of divorce, etc etc ). It could be anything they need. The most important thing is that you have an article that has the keywords related to your website that they are searching for.

- Keyword Density
Keyword density is the number of times a keyword is used on an article. An article must have good keyword density for a search engine to feel its presence. Articles should at least have 3% to 5% of keyword density in their content for search engines to rank a site high in their search results. An article must have a keyword density that isn’t too high or too low. With high density, the essence of the article is lost and may turn off a reader as well as the search engines. On the contrary a low number of keywords may be ignored by the search engines.

If you are going to submit articles to article directory, remember that Webmasters will not immedialtely publish your article; they’ll firstly check articles. If you have written a quality article that provides good info, your article would certainly be accepted by the directories. Remember also to add a link to your web site.
A good eyes catching resource box with a fast outline of your site  is important becouse it’ll ensure that peoples will be enticed to click on the link to your site that they’ll find on the About Author box. Automatically this ensures more targeted traffic to your website!

- Articles must be ready to entertain peoples as well as provide good info and help for their needs. Articles should be written well with correct spelling and good grammar.

- Don’t write the article like a press release. If you write a press release submit it to the appropriate site publishing press release.

- Do not describe your site as the BEST, the UNIQUE, the BGGEST, etc, etc. This will not interest the reader and they’ll pass over your article.

- Provide a great attention-grabbing title.  If your title can trap an individual’s curiosity you are halfway in getting someone to read your article. Use statements and questions that use keywords that people are attempting to find. Provide titles that describe your articles content but should also be short and concise.
Use titles like, 6 Tips on making money online! The real way! You could also use titles which will command people,  as an example, Make Money Online In 6 Easy Steps.

- Use short paragraphs. When the paragraph is long, the reader will just quickly disregard the paragraph and move on to way less complicated reading articles that are nice to have a glance at as well as read.

- Use numbers or bullets. Numbers and bullets can swiftly make the point simple to remember. As each point, tip, guide or methodology is started with a bullet or point, readers will know this is where the tips start.

- Use Sub-headings to divide your paragraphs in the page. Doing this may break each point into sections but still would be absorbed into one complete article. It might also be easy for the reader to move on from one point to another. You can never lose your readers attention as well as the point and direction to where the article is pointing.

-  Keep reader interested from the start to the end. use real life examples that might be adopted by the reader. Driving your examples with graphic metaphors and similes would make it easy for them to picture what you are talking about.

- Try and get great info and as many facts as you can.  A good written article will turbo-charge your reputation as knowledgeable in your selected subject.

If you are going to submit articles to Article Directory, don’t  forget to include a link to your site in the About Author box. Be sure to write a great attention-grabbing description. If people like your articles, they will most likely click on the link directing them to your site.