Article Marketing: Submitting Articles To Directories

The biggest question with regards to article marketing is whether it is better submit 1 article to 500/1000 pr 0-1 directories or 1 article to 20/30 pr 3-4-5-6 directories.  In order to answer this question though, we are going to have to make use of some math and thought process to come to the proper conclusion.

For starters, we have to realize what exactly page rank is because for some reason almost everyone has forgotten its true meaning. It is nothing more then the name implies; page rank. It is the individual rank of any particular page separate from the remainder of the site itself. If you look at a PR 6 article directory that has hundreds of thousands of articles in it, then that PR 6 will not spread very far. Unless your article just happens to be on the front page when the search engine spiders re-index the page, then you would never see any of that love.

At the same time though, a PR 0 directory should always be a big NO-NO. This is because the directory is not indexed for any number of possible reasons, most of which are bad for you.  In most cases, irregardless of whether the main page of the directory is a PR 1 or a PR 10, the internal pages; especially new ones when an article has just been added, are never worth more then a PR 1.

What we really need to be looking at is the number of links on the average page. If a PR 1 directory averages no more then 20 links, then it is obviously a better choice then a PR 6 directory which has an average of 40 links. This is because the initial value of the article is only a PR 1 which has to be evenly divided between all of the links plus 1. The plus 1 is the rank that stays with the article itself.

In the end though, it is quality and not quantity that will improve your ranking. A web page can rank higher with 2 quality links then a similar page would ever be able to do with hundreds of thousands of links. In other words, 2 articles will bump your “money page” from its initial PR 1 to a PR 2, but to bump it up to a PR 3; you would need more then 2,000 articles on any given directory that has an average of 30 links on any given page.